We just got back from the RSA Convention in Las Vegas. We talked to a lot of rinks and asked a lot of them for ideas they could share with other rinks. A lot of the people made a point of saying that these ideas were inspired by others, so the names aren’t necessarily the original creator of the idea, but rather the one that passed it on to us.
Semi-private birthday parties. Up to five groups sharing a “private” party. This makes it more affordable than a standard private party, but still lets the customer have a time that isn’t as crowded as a normal open session. From Frank Schiazza – CN Skate – Aston, PA.
Three-for-one admission pass. One admission gets you a wristband that is good for the whole weekend. This encourages people to get in the habit of coming more than once a week. They only do it once a year, not every week. Billy Thompson – Kates – Charlotte, NC.
$15 line pass. For real popular sessions, charge extra to move to the front of the line like a VIP. Grayson White – Looney’s – Montgomery, AL.
Deal Or No Deal game night. They take metal skate cases and put coupons in some of the cases. Lucky contestants get to pick one skate case to open and they get the coupon that is inside that case. Luke Boston – Roller Cave – Indianapolis, IN.
Use a soufflé cup to freeze your pickle juice and sell that as a popsicle. They water it down a little to stretch the product and make it not quite so bitter. Mindi Smith – Skateland South – Springfield, IL.
$2 Stimulus Tuesday – They price almost everything (admission, rentals, pizza and coke combo, laser tag games) at $2. This is generating big crowds on an otherwise dead night. Bob Housholder – Skateland – Savoy, IL.
Candy Scramble – Birthday parents bring a bag of bite sized candy. He throws the candy on his skate floor, lines the kids up along one wall, and lets them race to fill their bags. It’s a fun game and the parents don’t have to deal with stuffing favor bags. Harry Walker – Rollerland West – Ft. Worth, TX.
Run an after school program with a certified teacher on hand to help with everything. It helps if your rink is near a school bus stop. Keith Ferraro – Fun Spot – Queensbury, NY.
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